"To do great and important tasks, two things are necessary:
a plan and not quite enough time."
- Anonymous
Our Approach
Creative Marketing For Business Success
Eisenberg is a strategic marketing firm with an analytical approach. We look at the whole context of your marketing picture, segment it into individual marketing tools, analyze each of the components, and then put it back together again with strategies that will maximize your Return On Investment. For example, where agencies might just redesign your advertising - our firm looks at your sales materials, corporate identity, distribution channels, contact databases, marketing strategies . . . whatever it takes to meet your marketing goals.
When Team Eisenberg is requested to develop and execute marketing activities for its clients, be it direct mail, e-marketing, channel promotions, trade shows, or any other measurable marketing activity, the first question asked by our Team will be for the client to define the goals and objectives of the program.
At Eisenberg, we know that success in the marketplace isn't just determined by great advertising or tremendous response rates from a direct mail drop. It requires the flawless coordination of all tactical elements needed to achieve your overall strategy. In order for a plan to succeed, all of your marketing, selling, and promotional tools must work together in well-coordinated, layered strategies. To this end, our strategic development, account management, creative, and production teams all work together from the project "kick off" to final "wrap up."
"You seldom get what you go after
unless you know in advance what you want."
- Maurice Switzer
Mission Statement
Eisenberg's Mission: To assist our clients in maximizing their ROI.
Our driving belief is this: When it comes to helping our clients succeed in the marketplace, there are no
barriers - only paths that are yet to be discovered. Our successful track record demonstrates the power of our thinking. But don't judge us by our past success. Put us to the test by giving us your toughest challenges. And get the results you deserve.
"Two stonecutters were asked what they were doing.
The first said, "I'm cutting this stone into blocks."
The second replied, "I'm on a team that's building a cathedral."
- Old Story
Team Functions
The Eisenberg Team is structured to provide turnkey marketing solutions.
One word describes the interactive process at Eisenberg: teamwork. The Strategic Development, Account Management, Creative, and Project Management Teams are involved in all phases of project development. This saves our clients time and money. And with this combination of experienced perspectives, you can be confident knowing you have a marketing team working as hard as you do for your company's success.
Utilizing in-depth research and countless years of hands-on industry experience, our Strategic Development Team's task is to formulate the strategic marketing plan that will provide the foundation for all tactical activities used to accomplish clients' marketing goals and objectives. This process begins with the gathering of existing, pertinent information from the client and continues by our asking tough questions on an ongoing basis. Assumptions don't exist with this Team!
The Account Management Team is the "nerve center" of Team Eisenberg. The primary task of the Account Manager is to oversee the execution of the strategic marketing plan by managing the activities of each team resulting in a program that is on time, on budget, and of the highest quality. Their experience ranges from entrepreneurial start-ups to Fortune 1,000 companies. They also know what it's like to be on the client side. In fact, many of them gained much of their experience from the client perspective. At Eisenberg, the Account Manager is your single point of contact. At any time, they will know the status of all aspects of your project.
A Creative Team that understands the importance of strategic marketing? Believe it! The Creative Team provides creative inspiration with a keen focus on marketing plan objectives. Each assignment is approached as a unique opportunity to create compelling design with the ultimate goal of convincing the audience to respond. All this is accomplished not only with great visuals but also with strategic marketing savvy.
Production Management does more than keep projects on track and on time. Let's face it, the quality of the final product affects ROI. And after all the research, planning, and creative work, the management of final production will make or break a successful project. Our Production Team uses the latest printing and database management technologies to deliver the high-quality results necessary to accomplish your marketing objectives.
"Experience is a hard teacher
because she gives the test first, the lesson afterwards."
- Vernon Law
Industry Experience
Re-inventing the wheel only wastes time, money, and energy. At Eisenberg, we believe that every member of our team has a wealth of experience to draw from and apply to our client's projects. Our team members have a history of developing successful projects and campaigns for new product launches, brand development, corporate identity, channel distribution, competitive intrusion, market segmentation, and more. Our clients benefit from the experience of the entire team rather than just some selected individuals.
Please call us to discuss specific results and client case studies.